PRESS RELEASE: It Gets Better Yellowknife calls on workplaces to take action for Days of Pink

For immediate release

Yellowknife, NT – (Tuesday, March 22nd 2016): It Gets Better Yellowknife is asking local businesses and organizations to get involved with the upcoming Days of Pink by having conversations about homophobia and transphobia in their workplaces.
The outreach program to support LGBTQ+ (lesbian, gay, bisexual, transgender, queer, and questioning) youth has teamed up with the City of Yellowknife to bring the national event to the city April 11 to 17.

“It’s really an opportunity to have conversations that may otherwise never happen,” said Jacq Brasseur, co-chair of It Gets Better Yellowknife. “It’s just a few days, but hopefully people keep talking about what homophobia and transphobia look like in Yellowknife.”

The Days of Pink are about talking honestly and openly about the bullying and violence that people deal with when expressing their love and their gender.

“We believe that when talking honestly and openly about these things, we’re able to educate ourselves and fight ignorance in our community,” says Brasseur.

In order to facilitate these conversations, It Gets Better Yellowknife is seeking Days of Pink Ambassadors and Workplace Leads.

Ambassadors are responsible for promoting Days of Pink, encouraging others to take part, and coming up with concrete actions to make their workplace or school environment a safer place for LGBTQ+ people.

Prominent Yellowknifers have already signed up for this role, including Mayor Mark Heyck and former MLA candidate, Nigit’stil Norbert.

“As mayor, I’m committed to making Yellowknife a safe place for everybody who lives here, and ending homophobia and transphobia in our community is necessary in order to make sure that LGBTQ+ Yellowknifers feel safe,” says Mayor Heyck.

Workplace Leads will receive a toolkit and support from It Gets Better Yellowknife on how to promote a safer, more inclusive work environment for LGBTQ+ people.

The week-long event is set to include workshops, a panel, an artistic celebration, and forums for LGBTQ+ young people and their parents.

The Day of Pink started in Nova Scotia after two students witnessed another student being bullied for wearing a pink shirt. They intervened, but felt like that wasn’t enough. They soon encouraged the whole school to wear pink shirts in solidarity, and the event was born.

Visit or find It Gets Better Yellowknife on Facebook or Twitter. Full schedule of events are on the website.


Jacq Brasseur, Co-chair



Nicole Garbutt, Co-chair